It has been well established that over 95 percent of online decisions are driven by emotions. As such, brands have to understand and influence customers’ emotions to drive favorable decisions on digital channels. It becomes crucial thus, to bake in testing and feedback gathering as an inherent part of businesses, to quickly and authentically understand how digital assets are likely to perform, and actually perform in the market. In the past, the lack of technology that allowed easy and accurate assessment of customers’ emotional responses forced brands to often stay away from such studies, resulting in increased risks and lower ROI. This has been particularly true in the pandemic era, where gathering people for the purpose of seeking feedback is no longer possible. At the same time, it has never been more important for businesses to use tech that helps tap the full potential of their digital assets and influence emotions to drive favorable decisions. Enter Emozo Labs.
Founded in 2020, Emozo Labs specializes in helping brands understand the best possible ways to learn and earn their customers’ attention and emotional bond. To do this, the company delivers innovative and easy-to-use technologies that empower clients to uncover the emotions behind their customers’ actions and decisions. “Our new DIY research and feedback collection platform uses behavioral and emotion insights to solve brand, messaging, and experience challenges,” says Indranil Mukherjee, the President of Emozo Labs. “Brands can understand the effectiveness of all digital content quickly and how their customers interact with their assets by leveraging our AI-powered SaaS platform and our novel method of combining unconscious and stated responses.”
Emozo Labs’ platform enables clients to see the emotional response their assets evoke through a frame-by-frame or a second-by-second analysis. This way, it helps them leverage real human response data to answer key questions around style, form, content, and messaging—all with tremendous speed and accuracy. In other words, it provides an easy way of validating concepts and performing pre-launch tests with real humans, allowing brands to gain confidence in execution. The company prides itself on being the first of-its-kind to put the power in the hands of customers by recognizing their need for fast execution, limited reach, globally distributed customer bases, and constraints of access to expertise.
Our new DIY research and feedback collection platform uses behavioral and emotion insights to solve brand, messaging, and experience challenges
Elaborating more on Emozo Labs’ value proposition, Mukherjee recalls an instance where they helped a leading food delivery service client evaluate two video ads and decide which one would work better on television and social media channels. The company is now getting ready to help with all their brand communications and above-the-line (ATL) digital advertising for 2022.
Emozo Labs’ portfolio also includes consulting offering that wraps a services layer around their platform, helping clients of every shape, size, and expertise go beyond traditional customer data analytics. Interestingly, Emozo’s platform can also be used for plain vanilla surveys too, making it a one-stop-shop that provides access to a tremendous array of capabilities, reach, and analytical prowess.
Moving ahead, Emozo Labs is adding deeper AI-driven capabilities to its platform while planning to extend its footprints to other markets with a soon-to-launch product. It is also strengthening the university relationships it has, to forward research in its space. “In 2021, we made a modest beginning to our academic partnerships, and we hope to deepen these relationships further in the coming years,” concludes Mukherjee.